WebSite
This variable contains the product web site URL that you enter in the Web site URL field on the Product info project page. InstallMate stores the value of this variable under the Add/Remove Programs registry key for the product.
Usage
Used internally by InstallMate. You can refer to this variable as <WebSite>. Do not set this variable directly; it is set automatically when you build the installer, using information from the Product info project page.